Media and National Identity. What particular significance do media Assignment

Media and National Identity. What particular significance do media systems have for the construction of national identities - Assignment Example Experts have been debating for a long period about the role that media plays in the creation and promotion of national identity. The paper briefly discusses the question and examines the possibility that whether or not the sense of national identity could exist in the absence of media. In the process, the paper will start with defining the concepts and terms of â€Å"nation† and â€Å"national identity†. Discussion According to the Oxford dictionary, the concept of Nation could be defined as a â€Å"large body of people united by common descent, history, culture, or language, inhabiting a particular state or territory† (Martin-Jones, 2006). On the other hand, the Cambridge dictionary believes that nation can be defined as â€Å"an independent country, especially when thought of as consisting of a single large group of people all sharing the same language, traditions and history† (Inthorn, 2007). One of the most important and influential ideas presented in an attempt to define nation was put forward by the French philosopher Ernest Renan in the year 1882 with his book â€Å"Qu'est-ce qu'une nation? ("What is a Nation?"). ... tion has its roots in the desire of the people to â€Å"avoir fait de grandes choses ensemble, vouloir en faire encore" (having done great things together and wishing to do more) (Dornfeld, 1998). Like the definition of nation, national identity is also a disputed and debated concept with little disagreements amongst the experts and writers. Some have rejected the existence of such a concept and they label it as fallacy or illusion for the masses created by the governments and the people in power to exert their force. This allows them to maintain the status quo and thus their position in the society (Price, 1995). As John Pilger writes about the concept of national identity that â€Å"National identity ... becomes ... the often elegant collection of images that the government (or a series of interest groups) manufactures or encourages to keep itself in power" (McCauley, Peterson, & Artz, 2003). Price (2004) believes that the concept of national identity can be defined with three di fferent models or approaches, which are instrumental, essential, and pluralistic models. The instrumental model implies that national identity is â€Å"the collection of myths, ideas, and narratives used by a dominant group or coalition to maintain power in society†. The essential model believes that the American-ness, Scottish-ness, British-ness, Russian-ness, and others have their roots in the national identities and more importantly, all of them have historical essence. Symbols, music, colors and flags are tools, which reinforce this identity, there their protection and promotion is the most important job of the public institutions (Tomlinson & Young, 2006; Martin-Jones, 2006). The pluralistic model refers to the practice in certain countries where national identity is the product of efforts of

Poetry Analysis Essay Example for Free

Poetry Analysis Essay Introduction Name of poem Home Burial Name of poet Robert Frost Date of publication 1915 Other relevant background info This poem talks about Living, Death, sorrow and grieving, Relationships and Familly And ancestors. It is full of sadness and grief. During it’s publication it is presented as a whole new genre of poetry. Two deaths were depicted in the poem, that of a child and an end up of marriage. The poem deals with essential loneliness. This poem is brought up by his experience of losing his two children at a very young age. One of his son, committed suicide. Form of poem It is a free verse; Dramatic Lyric Structure of poem The Poem has no rhyme scheme yet it have noticeable number of stresses per lines. Lines spoken by people are enclosed in quotation marks and thus recognized as such. It also used emotional or tense form of words Rhyme scheme No rhyme scheme Meaning Overall Meaning Each of us has its own destiny. Decision making takes a big role in human life as such it will dictate the future of a person. Though we may not have the privilege or the ability to see our future, we can rely that in every action there is a reaction. It is said that Frost took the road less taken but in reality all of us travel in this very road and that is life, the run of life. All fo us run the same cycle. How the poem relates to life in general, and/or my life In decision making, we should take into consideration the effects it will burst forth and that what ever the result, I must be ready to embrace the consequence whether good or bad. Alliteration ‘I shall laugh the worst laugh I ever laughed To give of the best. To perform as if it will be the last. To smile at least there’s no tomorrow.

Feminist Art Movement: Overview and Analysis

Feminist Art Movement: Overview and Analysis The feminist art movement that officially began in the 1960s- refers to the efforts and accomplishments of feminists who made art reflecting womens lives and experiences. In doing so, it brought more visibility to female artists, and was a very influential political statement in itself. It was a movement that consisted of various artists and general public alike, who all fought for the same things, equality, womens liberation and womens rights. Artists that made more than their fair share of political statements through their art were the likes Ghada Amer and Barbara Kruger. The issues that they addressed were ideologies commonly held in society, and were issues that they intended to change. In this case, the challenging task that the artists dealt with in the following works, is the issue of equality between males and females, through examining the issue of the predominant male gaze -acknowledged all throughout Feminist art history. In La Jaune, 1999, Ghada Amer addresses the idea of the male gaze, and the representation of the female identity. With We Wont Play Nature to Your Culture, 1983, Barbara Kruger uses direct address exploring the gendering way of looking, and focusing on the predominant male gaze and works to favor the female gaze. Most Feminist Political theory, in contrast, sees women and their situation as central to political analysis; it asks why it is that in virtually all known societies men appear to have more power and privilege than women, and how this can be changed. The issues that feminist artists fight for have been around for many centuries, but only up until the 1960s had it truly been acknowledged. Although during the years 1850 to 1914 had the first official wave of feminism occurred, the feminist movement gave way to several woman activists part taking in the political actions performed by all female organizations scanning across the globe, that also gave way to the three -then- newly founded, very influential groups of woman who protested and demanded there be equality between men and woman in all aspects of life. First to be acknowledged are the Suffragettes, who triggered off other woman movements campaigning for womens suffrage, namely the National Union of Womans Suffrage Societies (NUWSS), and from the rights movement in 1848, the Womans Social and Political Union (WSPU), (McQuiston, 1997, p. 18). These political groups utilize manual mass production of political posters in order to spread their messages, and like the discussed work s of Amer and Kruger, their artworks addressed the gendering way of looking, (King, 1992, p. 135). In saying that, these are works of the two artists that are primarily concerned with patriarchy in the viewing of their artworks to do with the representation of the female identity, and what they can do to change this gendering way of looking. It wasnt until the social revolution of the 1960s occurred, and within it the second wave of feminism, that woman themselves once again used communication media and other innovative formats to produce their own visual and verbal messages for womens liberation. (McQuiston, 1997, p. 19) Barbara Kruger is one of the more acknowledged female artists that do this; use visual, and verbal messages to communicate their ideas. All throughout the three waves of feminism, the male gaze has remained a dominant universal issue, intensifying through out the years through that of bold statements made by artists like Barbara Kruger herself. The concept of the gendering way of looking became a visual construct through the way the male visual ideology treats woman as an object of art to secure the artist as primarily male (King, 1992, p. 135). Whilst some feminists have argued to be included in malestream ideologies, many have also long argued that women are in important respects both different from and superior to men, and that the problem they face is not discrimination or capitalism but male power. (Bryson, 2003, p. 3) Through the artwork, We Wont Play Nature to your Culture, 1983, Barbara Kruger directly approaches the concept of the dominant male power and redirects this power to favor the female audience. She communicates her belief in refuting the idea of men being the producer of culture, and women merely being a product of nature. This is exactly what the visually imagery and text in this work demands, and her direct approach in attempting to do so will let us assume that Jacques Ranciere would agree -that Krugers use of text would be effective in this situation- as he once stated: One must recognize that the first tool used to subjugate another is also the first great equalizer: Language. (Chan, 2007, p. 260). Put simply, Krugers approach to reach equality in the gendering way of looking has placed both male and female viewers in a place of lesser patriarchy, but further favors the female gaze through her bold statement We -meaning women- Wont Play Nature to your Culture. The fact that [m]en still [had] greater power to look (Allen, 1992, p.5), had Kruger responding with We Wont Play Nature to your Culture, directly addressing the female audience, instilling the female point of view with more validation in comparison to that of the male gaze. This then shows the attempt that Kruger is making to change the concept of the gendering way of looking, and instead of catering to male gaze, she indirectly does this, but in favor of that of the female gaze, thus giving females the dominance in spectatorship. [] It has an immediate, emotional impact. It can be interpreted as holding a complex comment on the place of scenario and representation in male-female relations under patriarchy. She builds on the feminist analysis of representation as political [] (Mulvey, 2009, p. 134). In saying that, Krugers use of the female figure in this work embodies very strong political statements, as stated by Catherine King -in other words, but to the same effect-, where although Kruger is directly addressing the male audience, in We Wont Play Nature to your Culture, she has in turn privileged the female audience and given them primacy of spectatorship, whom presumably share the same views as the artist herself (King, 1992, p. 187). Therefore, directly approaching the concept of patriarchy, and reverses its place in the viewing of this work. In doing so, also addresses the way in which male representations of women, to stand for nature; take away womens ability to see in their own right. [This image reverses] the advertising tricks used in designs [that are aimed at the female] consumer. and as a result, now favors the female gaze (King, 1992, p. 187). One of womens greatest instruments for visual shock has been the female body itself, assigned political status for the first time by the Womens Liberation Movement in the 1960s. As the female body had been so often stigmatized, exploited in the misogyny, women suddenly took a firm stand and began to use their bodies to make political statements. (McQuiston, 1997, p. 14) Although she wasnt a feminist artist so to speak, Ghada Amers work, La Jaune, 1999, speaks loudly to the ideologies that feminist artists held, namely the concept of addressing the male gaze. Through this work, she works to communicate, and challenges us to rethink the way in which women are represented in society. Amer asks us to rethink the issue of presenting female sexuality in the media by focusing on a cultural aspect of the Western world -extracting pornographic imagery from sex industry magazines and representing them in copied and traced images (Aurricchio, 2001, p. 27). By doing this, Amer directly addresses the idea of the male gaze through presenting women as sexual objects, as [m]en still [had] greater power to look (Allen, 1992, p.5). The 1990s have witnessed an ongoing battle against oppressive representations of women in the media, as well as new examples of women using their bodies to create their own power-messages for political causes. (McQuiston, 1997, p. 172) In response to the degradation of the representation of females as sexual objects, Amer is concerned with this being an issue in dire need of recovery. The idea that women, and the images of women, are constructed in order to be looked at by men -and was constructed with theories in art history, especially those about the female nude- was an idea that Amer sought to change (Allen, 1992, p. 4). So in saying that, Amers work is a direct attempt at making women prime viewers, and make it impossible for the dominant ideologies -such as the male gaze- of feminism to recuperate. [] figures are repeated [of a female in a provocatively arousing position as if to show that a] typically female pastime was literally playing with itself. An endless chain of masturbating women, veiled by a mass of cotton as if attempting to evade the viewers voyeuristic gaze. (Grosenick, 2001, p.30) Amers work slowly manifests itself and comes into being when you as the viewer come to the realization that the art works is not just tangled colored cotton, but that youre staring at a painting of embroidered provocative female figures. It comes in and out of being as its cotton veil brings our perspectives as the audience, in and out of focus, acknowledging the expertise of the maker in the application of the materials evident in the work, then to acknowledge the imagery. Thus, instead of submitting to the male gaze, our attention as the viewer is redirected and aimed at acknowledging the making of the work itself and the craftsmanship of the artist. Amers approach to the idea of reclaiming female pleasure- and in turn, intending to change the idea of the predominant male gaze- prevents the viewer from subjecting to the common ideologies that this work was intended to change, the ideology that [w]omen are suppose to make themselves passively receptive, and men are supposed to seek out their pleasures. (King, 1992, p. 136). The idea of reclaiming female pleasure embeds itself in La Jaune, and the two levels on which Amer interprets pleasure help to convey this concept. As seen evident in the work is the physical pleasure, which is made to appeal to the male gaze, and reclaiming the feminine activity of sewing through the embroidery also evident in La Jaune. Although the representation of the female figure is displayed as an erotic object of desire (Grosenick, 2001, p.35), the veil of cotton that partially hides the imagery helps to guide the viewers attention evade the concept of sexuality and the work becomes a purely busy, colourful painting. Politically speaking, the works by these two very different influential female artists speak to the universally held ideology of the predominant gendering way of looking, addressing the concept of the male gaze through the representation of the female identity. The concept of giving female perspective dominance over that of the male gaze is the main objective of the selected works that have been discussed in this essay. Through Ghada Amers, La Jaune, 1999, she reclaimed the idea of female pleasure, acknowledged the male gaze and commented on the degradation of the female identity through her attempt to recover it. Barbara Kruger, We Wont Play Nature to Your Culture, 1983, did what all feminists tried to accomplish, she created art that directly addressed the issue of the gendering way of looking, and gave privilege to the female gaze above the validation of the predominant male gaze.

Tragedy in Jewish History Essay -- Jewish History

Tragedy in Jewish History The Jews are a people with a multitude of dilemmas. From the Israelite tribes to the prosperous modern day Israel , bigotry towards the Jews has been greatly evident. The Jewish race has acted as Escape Goat for many crisis throughout history including the black plague which swept across Europe in the 14th century. The establishment of Israel was a great incident was something the Jewish people were striving to obtain for generations. This, however, led to four major conflicts between Israel and the Arab countries. One of the most meaningful wars was the Six-Day War. Events such as the holocaust have also had a dramatic effect on world history and whose mysteries are still being unravelled. For twelve years following 1933 the Jews were persecuted by the Nazi's. Jewish businesses were boycotted and vandalized. By 1939,Jews were no longer citizens,could not attend public schools,engage in practically any business or profession, own any land, associate with any non-Jew or visit public places such as parks and museums. The victories of the German armies in the early years of World War II brought the majority of European Jewry under the Nazis. The Jews were deprived of human rights. The Jewish people were forced to live in Ghetto's which were separated from the main city. Hitler's plan of genocide was carried out with efficiency. The total number of Jews exterminated has been calculated at around 5,750,000. In Warsaw ,where approximately 400,000 Jews had once been concentrated,was reduced to a population of 60,000. they, virtually unarmed, resisted the German deportation order and had held back the regular German troops equipped with flame throwers,armou... ...ed it to its rightful owners , Israel. As is clearly visible through these few examples the Jewish race have had a very trailing history. This however is only a small representation of the rest of the Jewish problems. War , for example, is still present. In 1991 in the Persian Gulf Israel was continuously bombed by Iraq. If Israel would have fought back chances are there would have had most of the Arabian countries join in with Iraq to eliminate the common enemy. Therefore the problems are yet not resolved yet it seems there is never a perfect solution to any problem. Bibliography 1. Holocaust : the Jewish tragedy Gilbert,Martin, COLLI 1986 2. Israel & the Arabs: The June 1967 War Facts on file, INC. New York, N.Y. 1968 3. The Holocaust in Historical Perspective Yehuda Bauer University of Washington Press 1978

Beneficiation of Iron Ores

These ores ca n be directly used in the production of iron and steel. All other ores need benefaction and certain processing before they are used in t he production of iron and steel. Low grade iron ores cannot be used as such for the production of iron and SST eel and need to be upgraded to reduce its gangue content and increase its Fee content. The process adopted to upgrade the Fee content of air n ore is known as iron ore benefaction (108). However, Iron ores from different sources have their own peculiar mineralogy cal characteristics and require the specific benefaction and teleological treatment to get the best product out of it.Also for effective Ben affectation treatment, effective crushing, grinding, and screening of the ore is necessary for which suitable crushing, grinding, and SC reining technologies are to be employed. The choice of the benefaction treatment depends on the nature of the gangue present and its association with the ore structure. Several methods/technique s such as washing, jigging, magnetic separation, gravity separation, and flotation n etc. Are used to enhance the Fee content of the Iron ore and to reduce its gangue content.These techniques are used in various combination s for the benefaction of iron ores. For benefaction of a particular iron ore the emphasis is usually to develop a cost effective flow she et incorporating necessary crushing, grinding, screening and benefiting techniques which are necessary for the upgrading of the iron or e. A typical flow sheet for iron ore benefaction plant is shown in Fig 1. 3/13 Fig 1 A typical flow sheet of iron ore benefaction plant Some of the common methods/ techniques applicable for iron ore processing are described below.Crushing, grinding and screening technique The purpose of grinding and regrinding is to reduce the ore to a size small en ugh to liberate and recover the valuable minerals. The crushing, grinding and screening systems of an BIB plant are to be designed t aging into acc ount the requirements of the downstream benefaction processes. The crushing units may include primary, secondary, t artery and quaternary crushing systems. Jaw, gyrator, cone, and roll crushers are used for ore crushing. Semi toughens grinding and AU toughens grinding circuits are used for grinding the ore.Both rod mills and ball mills are used for this purpose. Capital investment and proper action costs of grinding equipment are high. Hence economics play a large part in planning for the degree of crushing and grinding perform d to prepare ore for benefaction. Other factors considered in determining the degree of crushing and grinding includes the value concentrate Zion of the ore, its mineralogy, hardness and moisture content. Closed circuit grinding minimizes over grinding of very friable ore normally of undo in the ore bodies of our region.The more the recirculation load the less is the over grinding of particles. Washing and wet scrubbing This process is primitive and widely us ed in lumpy iron ore processing to disco edge and remove friable and soft laterality materials, fine materials and limitation clay particles adhering to the ore. Wet scrubbing is alls o useful in hard and porous ores, which invariably have cavity/ pores filled with clayey material that need substantial removal. Gravity separation This technique is used where iron bearing minerals are free from associated g angle materials.The specific gravity of iron bearing minerals is usually higher than the specific gravity of gangue materials. Effectiveness e efficiency of the gravity separation depends largely on to proper crushing and sizing of the ore so as to ensure a proper size feed to the gravity separation equipment and also removal of slime from the equipment. A large numbers of equipment/ processes functioning on gravity separation principle are available. Some of t hem are described below. Dense media separation -? The process is also known as heavy media separate on. The process is u sed for coarse ores (size range mm to 50 mm.Ground ferry silicon of 300 mesh size is used as suspension to cream et a parting density of 33. 2 which is sufficient for angle materials to float and get separated. The suspension material is recover reed by using low intensity magnetic separators (LIME). Feed for the dense media separation must be hard and compact with non poor us gangue material. Heavy media cyclone – The process is used for iron ore fines with size range o f 0. Mm to 6 mm. The cyclone type separator utilizes centrifugal as well as gravitational forces to make separation between ore an d gangue material.Ground Frederickson of 325 mesh size is used as a media in cyclone. Jigging – Jigging is a gravity concentration technique where the iron ore is seep rated into light density fraction, medium density fraction and heavy density fraction. Size fraction of the iron ore used for gig Eng is 0. 5 mm to mm. Http://asparagus. Com/beneficiationofironores/ Spirals à ¢â‚¬â€œ Spiral concentrators are flowing film separation devices. General pop ration is a continuous gravitational laminar flow down on an inclined surface. The mechanism of separation involves primary and SE secondary flow patterns.The primary flow is essentially the slurry flowing down the spiral trough under the force of gravity. The sec Andrea flow pattern is radial across the trough. Here the uppermost fluid layers comprising higher density particles move away from t he centre while the lowermost concentrate layers of higher density particles move towards the centre. Spirals require addition of water at various points down the spiral to assist washing of the iron ore, I. E. Transporting away the light gangue from the dense ore. The e amount of wash water and its distribution down the spiral trough can be adjusted to meet the operating requirements.Point count roll minimizes the total water requirements by efficiently directing water into the flowing pulp at the most effective a ngle. Feed size app logicality is in the range of 0. 3 mm to 1 mm. Spirals are normally operated at a pulp density of 25 % to 30 % solids. Tables -? Tables have wide range of application in gravity treatment of iron ore s. Tables are normally used in cleaning and scavenging circuits. Feed size applicability is in the range of 0. 3 mm to 1 mm. Spirals are n armorial operated at a pulp density of 25 % to 30 % solids.Multi gravity concentrator – They are under development stage and are design Ned to treat fines and ultramarine particles Of iron ore. They are useful in processing of valuables from slimes and tails. Cyclones – Cyclones used for concentration of iron ores are of several types. T hose include hydrochloric, stub cyclone and heavy media cyclone. Cyclones are cost effective and simple in their construction. The e main parts of a cyclone consist of cyclone diameter, the inlet nozzle at the point of entry into the feed chamber, vortex finder, cyclic medical sectio n and cone section.They have proper geometrical relationship between the cyclone diameter, inlet area, vortex find ere, apex orifice, and sufficient length providing retention time to properly classify particles. As the feed enters the chamber, a rotation Of the slurry inside of the cyclone begins, causing centrifugal forces to accelerate the movement of the particles towards the oh term wall. The particles migrate downward in a spiral pattern through the cylindrical section and into the conical section. At this poi NT the smaller mass particles migrate toward the center and spiral upward and out through the vortex finder, discharging through the overflow pipe.This product, which contains the finer particles and the majority of the water, is termed the overflow and should be discharged at or near atmospheric pressure. The higher ass particles remain in a downward spiral path along the walls of the conical I section and gradually exit through the apex orifice. This product is termed the underflow and also should be discharged at or nee r atmospheric pressure. Magnetic separation Magnetic separation technologies are used to take the advantage Of the differ once in the magnetic properties for separating iron ore from the non magnetic associated gangue materials.Magnetic separation can be condo acted in either a dry or wet environment, although wet systems are more common. Magnetic separation operations can also be categorized as either low or high I density. Low intensity separators use magnetic fields between 1000 to 3000 gauss. Low intensity techniques are normally used on magnetite ore as an inexpensive and effective separation method. High intensity separators employ fields as strong as 20,000 gauss. This method is u seed to separate weakly magnetic iron ores such as hematite, from nonmagnetic or less magnetic gangue materials.Other factors important t in determining which type of magnetic separator system is used include particle size and the solids content of the ore slurry feed. Http:// asparagus. Com/beneficiationofironores/ 5/13 Typically magnetic separation involves three stages of separation namely (I) c bobbling, (ii) cleaning/roughing and (iii) finishing. Each stage may employ several drums in a series to improve separation efficiency. Each s successive stage works on finer particles as a result of the removal of oversized particles in earlier separations. Cobblers work on larger particles and reject substantial percent of feed as tails.Several types of magnetic separation technologies are used. These are descried bed below. Wet and dry, low intensity magnetic separation (LIME) High gradient magnetic separation (HIGHS) Wet high intensity magnetic separation (WHIMS) Roll magnetic separators for processing weak magnetic ores Induction roll magnetic separation (RIMS) for concentrating dry ores Flotation process Flotation process uses a technique where particles of one mineral or group of minerals are made to adhere preferentially to air bubbles in the presence of a chemical reagent.This is achieved by using chemical reagents t hat that preferentially react with the desired mineral. Several factors are important to the success of flotation activities. These include unify remit of particle size, use of reagent compatible with the mineral, and water conditions that will not interfere with the attachment of the e reagents to the mineral or the air bubble. Today flotation is primarily used to upgrade concentrates resulting from mage entice separation.Flotation to be used all alone as a benefaction method is used rarely. Chemical reagents used are mainly of three main groups namely (I) collectors/ amines, (ii) brothers, and (iii) antifoam. Reagents may be added in a number of forms which include solid, immiscible liquid emulsion a ND solution in water. The concentration of reagents need to be loosely controlled during conditioning since adding more reagent than needed d retards the reaction and reduce efficiency.

Opre 6371 Case 5-2

6Case 5-2: Rondot Automotive Name: Lovee Sachdeva, Bin Wen, Matthew Miles, Ryan Buxbaum ,Yuguang Wang, Shaoying Lu. Group: 3 Date: 2/22/2013 ————————————————- Situation: * Glenn Northcott is the purchasing planner at Rondot Automobile in Jackson, Mississippi. The company is a wholly owned subsidiary of Rondot Worldwide, a leading global designer and manufacturer of electrical and electronic components. Note: You are Glenn) * Responsible for evaluation the outsourcing opportunity * Meet with Terry Gibson and purchasing manager to decide whether or not to take actions on outsourcing * Glenn had been approached by Greven E-Coating willing to provide electro coating services to Rondot Automobile * Goals of decision making: Reducing the total costs while maintaining and minimizing the risks from any changes made * Considerable global competition under severe cost pressure * Cust omer’s price reduction pressure expectancies from global competition * Total Sales and employment at the Jackson plant had steadily declined * Company is under significant pressure on cost reduction. The company’s current priority is to reduce operation costs * Rondot is a wholly owned subsidiary of Rondot Worldwide, a leading global designer and manufacturer of electrical and electronic components. Rondot Automotive operated 85 plants in 25 countries. The purchasing organization at Rondot automotive had a hybrid structure and the Jackson plant’s purchasing department consisted of four people, including two buyers, a planner (Glen) and Terry Gibson. * Schedule with the purchasing manager, Terry Gibson, and the plant manager, Dick Taylor in one week, and both of them are under significant pressure to reduce costs at Jackson plant. * Greven E-Coating outsourcing opportunity * Greven E-Coating Company uses a system whereby a DC electrical charge is applied to a met al part immersed in a bath of oppositely charged paint particles. * Considered more cost efficient compared to traditional wet paint systems * Samples provided from Greven E-Coating Company Tests results: 5/6 of families of housings could be converted to e-coaring using Greven at a cost of 15 cents each * Parts for five of the six represents 60% of the Jackson Plant’s volume * Failure because of different methods of adhesion of a magnet to the housing. Hot –bond adhesion process fits e-coating while cold-bond adhesion process does not fit e-coating system Current situation: * Total sales and employment at the Jackson plant had steadily declined over the past five years. * The number of employees at the plant had dropped from 1450 to 600 and plant management was under pressure to lower costs and regain market share. * Glenn has the option to do outsourcing on cleaning and painting work to Greven E-Coating. Glenn needs to come up with an ideal recommendation on how to re duce the cost and propose that to Terry Gibson and Dick Taylor. * The cleaning and wet painting had been installed 17 years prior and undergone a number of upgrades, and the current painting method costs 25 cents for each housing. (There are six parts in a housing family) BASIC ISSUES 1. Company to take decision on insourcing or outsourcing 2. Higher costs related to painting & cleaning 3. Lack of advanced technology to compete in cost reduction for a lower price 4. A decision to make, once made, is often difficult to reserve. If Rondot Automobile decides to make agreements on e-coating system, The plant needs to convert 100% hot-bond adhesion system 5.Total cost of converting 40% of cold-bond adhesion system to the total cost savings: Long-Term estimation, not short term 6. Whether the use of e-coating will lead to sole source dependency: Is the e-coating system a common painting method in market? 7. The durability of e-coating VS. of traditional coating system 8. Cost benefits ana lysis on the process 9. Inexperienced decision making on outsourcing opportunity Tasks: * What does Richard Kaplan do? Richard needs to clarify and calculate the total cost savings and the cost of converting from cold-bond adhesion to hot-bond adhesion * 25 Cents * 6 = $1. 50 * 15 Cents * 6 = $0. 90 * Does the difference $0. 60 can cover the conversion from traditional wet coating system to e-coating system? The durability and re-paint rate is also needed to consider: If the wet-coating system has durability of 10 years while e-coating repaint rate is 8 years, The total cost of conversion from traditional wet-coating system to e-coating system will increase significantly * What are alternatives? * Negotiate with Greven E-Coating for a lower costs * Conduct a careful research on both advantages and disadvantages of E-coating system * Search for more options in potential sources and substitute items other than traditional wet-painting and e-coating * The challenge of maintaining long- term technological and economic viability for the possible 100% hot-bond adhesion system * The revision of policy of supplier selection Criteria of standardization and policies regarding the choosing of suppliers * An understanding of the market conditions in order to set appropriate expectations for the price provided from Greven E- Coating * Analyze data collected for cost and technical information * Identify the root causes of sales decline. If the sales revenue can be improved, the company can maintain the current painting process to avoid future external risks * * Determine that is the cold-bond adhesion system a necessary facility for the particular family to manufacture any specified electrical and electronic components * Dose this outsourcing plan fit the business goals and objectives? * What does the company’s top management think about the Jackson plant’s outsourcing plan? * Which level of management makes a final decision on outsourcing? Talk to manufacturin g manager and clarify more information about cold-bond adhesion * Talk to the manager in the family that uses cold-bond adhesion system. Clarify the reason why the family of housing choose to use cold-bond adhesion * Identify and estimate total cost to uninstall and setup the new bond system if the method of adhering a magnet to the housing is not mandatory SUGGESTED QUESTIONS FOR DISCUSSION; 1. How to make analysis of the cost of switching current painting process versus the cost of setting up a painting process? What kinds of training should be provided due to the new standards of temperature, air and etc? 2. If the result of outsourcing is rejected, is the subcontracting an alternative for the company?What are the benefits and risks of using reverse auctions for specialized OEM parts? 3. What risk management and contractual steps are necessary before moving company owned tooling to a new supplier? 4. What are the benefits and risks of outsourcing? Actions: * Determination of deta iled function & mandatory of Cold-Bond Adhesion system * Meet with both Manufacturing manager and the family manager in Jackson Plant. * Determine the total costs of uninstallation the current cold-bond adhesion system and the installation of hot-bond adhesion system * Total Cost Savings calculation * Identify the cost savings potential after the modification. With the newly modified standards, communicate with Greven E-Coating and analyze the decision based on the feedbacks from the supplier. * Determine whether the total cost savings can cover the conversion cost from cold-bond adhesion system to hot-bond system * Estimate the future necessity and future technological tendency of replacing traditional wet paint to E-Coating. If the company is going to replace the traditional wet painting in the future anyway, the cost of conversion can be ignored. * Talk with Betty McKinley again and determine the detailed cost of holding two more weeks of inventory * Make agreements on price and quantity, meanwhile negotiate the term of warranty and quality assurance with Greven E-Coating Results: If accept outsourcing opportunity * Cost savings:25-15-3=7 cents on each housing * Add another two weeks worth of inventory * Lower labor and material costs * Product price reductions i. e. ability to offer reduced price to customers. * Become more competitive and there will be a gradual increase in the profit and market share. * If not accepting outsourcing opportunity (i. e.. using the earlier system ) * No savings- no price reductions * Reduce risk for investment * Extra cost in upgrading the system * Spending on more labor in this operation which results in additional costs * May result in lower operating time * Extra time for testing upgraded system. If total cost savings is greater than the costs of uninstallation of Cold-bond adhesion + Installation of hot-bond adhesion + extra inventory carrying costs: * Prepare the agreements and contract documentation on outsourcing deci sion with Greven E-Coating * The contract content with Greven E-Coating tends to be short-term to avoid sole-source dependency situation. Reach out lower priced suppliers while maintain the quality assurance * If total cost savings is equal to or less than the costs of uninstallation of Cold-bond adhesion + Installation of hot-bond adhesion + extra inventory carrying costs: * Determine the importance of common tendency of using E-coating for other manufacturing companies.If the E-coating is not mandatory in the future market, reject the outsourcing plan to avoid extra possible risks * Find out other alternative ways to reduce total costs, such as reduction of labor costs, manufacturing overhead or the replacement of cost-efficient equipment or facilities Priorities: * Maintain cost reduction at the Jackson plant. * Increase sales volume and high market share. * Ensure a successful outsourcing decision. * Maintain company’s reputation-image for reliability. Conclusion: The pai nting process should be outsourced in order to achieve significant cost savings. Ensure supplier selection process is properly done, forecast and mitigate against outsourcing inherent risks and ensure quality standard is met at all times. These will help in achieving a successful outsourcing agreement.